Walter White's Espresso wants to serve Amsterdam’s finest takeaway coffee, with a side of customer service that’s friendly, honest and genuine. Wanting to combine the quality of excellent beans, the neighbourhood knowledge of a paperboy, the craftsmanship of a cobbler, and the friendly familiarity of a barber, all delivered in a mobile van. Beyond coffee, Walter White’s Espresso hopes to capture the idea of making the ordinary, extraordinary.
We were asked to do a 360° strategy and branding concept.

Client — Walter White's Espresso
Art Direction & Graphic Design — Paul Bergman & Rosie Ashley-Lahiff
Handwriting — Tania Debono

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Paul Bergman — Studio for graphic design and art direction
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