Walter White's Espresso

Client Walter White's Espresso
Year 2016
Lettering Tania Debono

Copy Ellie Packer
Design Paul Bergman, Rosie Ashley-Lahiff

Amsterdam's finest takeaway coffee

We were asked to do a 360° strategy and branding concept. We design everything from the logo, to the cups, stamps, cards and ofcourse their mobile café; the espresso van.


Project role

› Branding
› Art Direction

› Design Direction

Visual Identity Design
Packaging Design
Espresso Van Design

Walter White's Espresso wants to serve Amsterdam’s finest takeaway coffee, with a side of customer service that’s friendly, honest and genuine. Wanting to combine the quality of excellent beans, the neighbourhood knowledge of a paperboy, the craftsmanship of a cobbler, and the friendly familiarity of a barber, all delivered in a mobile van. Beyond coffee, Walter White’s Espresso hopes to capture the idea of making the ordinary, extraordinary.

Do you need a fresh approach?
Let's grab a coffee.
+31 (0)6 533 64213

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