Branding for Rove, a new fashion accessories brand which will be focusing on following trends with a bohemian twist. Starting from scratch, I researched the field and came up with different names and angles. After choosing a name and direction — which is based on wandering around mentally and physically — I designed the identity and art directed the first photoshoot.

Client — Rove
Photography — R-Time Collective

Art Direction & Design — Paul Bergman

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Paul Bergman — Studio for graphic design and art direction
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