Client Moen
In collaboration Rosie Ashley-lahiff
Illustrations Beitske Bouwhuis
Year 2015



Beautiful food

Moen, an organic foodshop in Weesp, is about looking forward to the future and a new way of buying, eating, sharing and caring, but also going back to a time where you knew your greengrocer by name and trusted his expertise and produce.


Project role

+ Art Direction
+ Design Direction

Visual identity Design

We came up with a full 360º concept including branding, art direction, graphic design and interior design. The philosophy of the brothers Moen is all about 'Mooi eten' which means beautiful food. That in itself means that food is more than just tasty. It is also something we can learn about and experience in more ways.

Do you want to set up shop?
Contact us now.
+31 (0)6 533 64213

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