Suprisingly rich of culture, history, nature and quiet
The Landgoederenzone Zuid-Holland is a route along the most beautiful estates, castles, houses, parks and outdoor areas. In order to allow more people to enjoy the estates zone, to stimulate economic capacity and to create more support for conservation, people want to increase the awareness of the area. Human Safari was asked to develop one central brand with an unambiguous core message.
We have defined the brand position and developed pay-off, tagline, brand image, brand concept, brand program and brand guide. The new brand "Hollands Buiten" will be officially launched from 2018 onwards.
The idea for a series of logos originated from the initials of Hollands Buiten. The logos and visual style elements symbolize the connection between the different (geographical) areas of Hollands Buiten. The surprising thing about the visual identity is that it can be applied in a dynamic way, without losing consistency and recognisability.