C&A launched a new blog in March to engage even more with their target audience ‘Casual Pretty’. The platform is full of handy tips and tricks about spending time with your kids, going on a holiday, how to wear what, etc. In short; ­ a helpful new lifestyle blog! Being part of the editorial team as an Art Director I focussed on the visual part of the content for a lot of the different formats. For example this 'how to..' below

Client — C&A
Agency — Vice
Photography — Iris Ooms
Art Direction — Paul Bergman


Paul Bergman — Studio for graphic design and art direction
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