The visual identity is part of your branding that communicates the overall message, values, and promise of your brand through anything that is visual. This includes everything visual such as logo design, fonts, photos, and any other visuals that communicate the brand.
Communication design is all about visually communicating engaging content to the target audience via both print and electronic media. Various tools like typography, illustrations, photography, animation, copywriting and web design help effectively communicate the message across to an audience. The primary motive of this discipline is to inform, inspire and persuade the audience.
Print design is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper. A design can be considered print design if its final form was created through an imprint made by the impact of a stamp, seal, or dye on the surface of the paper.
Exhibition design is the process of conveying information through visual storytelling and environment. It is an integrative, multidisciplinary process that often combines architecture, interior design, graphic design, experienceand interaction design, multimedia and technology, lighting, audio, and other disciplines to create multilayered narratives around a theme or topic.
Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a product in the marketplace. Ultimately, the goal of a packaging design is to generate a sale.